Shoppable
Video Overlay
Shoppable video overlays sit on top of video content and can feature engaging experiences like in-unit shoppable products, hotspots and social content.
Best Practices
General
Different elements that can be included in shoppable creative are:
- Products
- Images
- Videos
- Testimonials
- Social Media content
When planning a shoppable creative, consider the product or products that should be highlighted in the creative. For a shoppable featuring a single product, what should show if the product goes out of stock? For a video with multiple products, will each product have a hotspot?
Tabs in Shoppable Video Creative
If you are planning a shoppable creative that will feature more than just shoppable products, the additional content will live on separate tabs within the video overlay. These tabs can feature other videos, image carousels, product hotspots, testimonials or social media content.
Copy
We suggest using as little text as possible to allow your branding, imagery and video to shine. Keep copy as close to the following suggestions:
- Headline (100 characters)
- Additional copy (100 characters)
If you would like to include more text than suggested, consider animating to break up the content and allow the user to process smaller pieces of information, always ending with the CTA.
CTA
We recommend a CTA with no more than 20 characters and to keep the CTA visible at all times so the user is encouraged to click through.
Expandable Design Specs
| Side Overlay | 200×900 |
| Full Canvas | 1600×900 |
| Max Tabs | 3 |
Design Assets
| Existing Media Files | .psd or .ai |
| Fonts | .otf or .ttf |
| Logos | .png, .jpg, .psd or .ai |
| Images | .png, .jpg, .psd or .tiff |
| Animation | storyboard, existing html5, or written concept |
| Copy | Approved copy only |
| CTA | Approved CTA only |
| Video | .mp4 or .mov |
| Products | links or SKUs for particular retailers |