Shoppable
Expandable Display
Built with interactive features like product galleries and add-to-cart functionality, shoppable expandable display creatives allow customers to move from first touchpoint to purchase in just a few clicks.
Activation
- Choose a retailer
- Choose a product or set of products
- Choose backup products
Best Practices
General
Different elements that can be included in shoppable creative are:
- Products
- Images
- Videos
- Testimonials
- Social Media content
Products & Backup Products
When planning a shoppable creative, consider the product or products that should be highlighted in the creative. For a shoppable featuring a single product, what should show if the product goes out of stock? For a shoppable featuring multiple products, which product should show up in rotation first?
If a product is out of stock, there are three options to show as backups
- remove product from rotation (if there are multiple SKUs highlighted in the unit)
- replace with another product or different size of same product
- show product but remove Add to Cart button
Tabs in Shoppable Creative
If you are planning a shoppable creative that will feature more than just shoppable products, the additional content will live on separate tabs within the creative. These tabs can feature videos, image carousels, product hotspots, testimonials or social media content.
There is a max of three tabs.
Copy
We suggest using as little text as possible to allow your branding, imagery and video to shine. Keep copy as close to the following suggestions:
- Headline (100 characters)
- Additional copy (100 characters)
If you would like to include more text than suggested, consider animating to break up the content and allow the user to process smaller pieces of information, always ending with the CTA.
CTA
We recommend a CTA with no more than 20 characters and to keep the CTA visible at all times so the user is encouraged to click through.
Design Specs
| Retina Dimensions | Desktop | Mobile |
| Pre-Expanded | 600×500, 1456×180, 320×1200, 600×1200 | 600×500 |
| Expanded | 960×600 | 640×960 |
Design Assets
| Products | links or SKUs for particular retailers |
| Existing Media Files | .psd or .ai |
| Fonts | .otf or .ttf |
| Logos | .png, .jpg, .psd or .ai |
| Images | .png, .jpg, .psd or .tiff |
| Animation | storyboard, existing html5, or written concept |
| Copy | Approved copy only |
| CTA | Approved CTA only |
| Video | .mp4 or .mov |