True Intent

Performance driven personalization powered by engagement data.

Why is engagement data so important?

With True Intent you can go beyond last-touch modeling to optimize to true interest through ranked engagement signals.

True Intent vs. Standard Retargeting

With True Intent, you can distinguish between real interest and accidental clicks, stop wasting ad spend on unengaged users, and drive real results.

Creative Assets

These are the specific pieces that should be dynamically slotted into the creative.

Existing Media Files.psd or .ai
Fonts.otf or .ttf
Logos.png, .jpg, .psd or .ai
Images.png, .jpg, .psd or .tiff
Animationstoryboard, existing html5, or written concept
CopyApproved copy only
CTAApproved CTA only