True Intent
Performance driven personalization powered by engagement data.
Why is engagement data so important?
With True Intent you can go beyond last-touch modeling to optimize to true interest through ranked engagement signals.
True Intent vs. Standard Retargeting
With True Intent, you can distinguish between real interest and accidental clicks, stop wasting ad spend on unengaged users, and drive real results.
Creative Assets
These are the specific pieces that should be dynamically slotted into the creative.
Existing Media Files | .psd or .ai |
Fonts | .otf or .ttf |
Logos | .png, .jpg, .psd or .ai |
Images | .png, .jpg, .psd or .tiff |
Animation | storyboard, existing html5, or written concept |
Copy | Approved copy only |
CTA | Approved CTA only |