Single Product Retargeting

In the case of product retargeting, serving a creative showcasing the specific product that a customer has already shown interest in is much more likely to entice them to come back to complete a purchase than showing them a generic creative containing products that they may have no interest in.

How it works

What’s needed to work

1. Product Feed

A feed is a list of products that the user could have seen, and the pieces that will appear dynamically in the creative that are related to each product.

Feed Specs

Preferred Delivery MethodHTTP/HTTPS
Accepted Delivery MethodsFTP/SFTP, Amazon S3, Google Sheets/Drive
Feed FrequencyWeekly, Daily, Hourly
Preferred File TypeCSV; Comma delimited (preferred)
Accepted File TypesCSV; Tab delimited or Pipe Delimited, JSON, XML

2. Pixels

The pixels will pass key information including which users have visited the site, what pages a user has visited, and what product a user is viewing. Two types of pixels are required:

DSP pixel

This allows us to serve ads to the users who have visited the site, wherever they are on the open web, and then understand the impact this has on their behaviour

DCO pixel

This allows to dynamically alter the ads we serve based on the user’s prior behaviour on site

Pixel placement

3. Creative

There are two types of creative elements needed for dynamic creative:

Creative Shell

This is a shell that sets out the look and feel of the creative, and will contain all of the static assets

Creative Assets

These are the specific pieces that should be dynamically slotted into the creative.

Existing Media Files.psd or .ai
Fonts.otf or .ttf
Logos.png, .jpg, .psd or .ai
Images.png, .jpg, .psd or .tiff
Animationstoryboard, existing html5, or written concept
CopyApproved copy only
CTAApproved CTA only


Creative Design

Initial Design5 days
# of Revisions2 max
Revisions Turnaround48 hours

Creative Development

Initial Development5 days
# of Revisions2 max
Revisions Turnaround48 hours

Pixel Creation and QA

Initial Creation2 days
QA Product Data2 days post implementation*
Revisions Turnaround48 hours

*This is based on having already received the product feed as the pixel information can only be QA’d with a point of reference to check the incoming data against

Creative Trafficking

Review and trafficking48 hours