The Pharma ISI-Enabled package features four formats built specifically for the legal specifications required for branded pharmacy executions. This package consists of a billboard ISI, video shell ISI, Interscroller ISI and Interstitial ISI for multi-device execution.
You can choose to run all four, just video or just high impact display.
Copy We suggest using as little text as possible to allow your branding and imagery to shine. Keep copy as close to the following suggestions:
Headline (100 characters)
Additional copy (100 characters)
If you would like to include more text than suggested, consider animating to break up the content and allow the user to process smaller pieces of information, always ending with the CTA.
CTA We recommend a CTA with no more than 20 characters and to keep the CTA visible at all times so the user is encouraged to click through.
