Enhanced OLV


The Enhanced OLV Package features two video executions, a video shell and a video overlay. These formats are ideal for optimizing video assets for brand awareness initiatives and encouraging brand engagement while keeping core messaging and CTA always in-view.

OLV Overlay

OLV Wrap

Best Practices

Videos with a length of 6 or 15s typically see a higher completion rate, but the unit can hold up to 30s of video content.

We suggest using as little text as possible to allow your branding and imagery to shine. Keep copy as close to the following suggestions:

  • Headline (100 characters)
  • Additional copy (100 characters)

If you would like to include more text than suggested, consider animating to break up the content and allow the user to process smaller pieces of information, always ending with the CTA.

We recommend a CTA with no more than 20 characters and to keep the CTA visible at all times so the user is encouraged to click through.

Design Specs

Video Overlay
Retina Dimensions – Top Overlay1920×240
Retina Dimensions – Side Overlay240×1080
Video Aspect Ratio16:9
Video Wrap
Video Aspect Ratio16:9
Retina Dimensions – Full Canvas1920×1080

Design Assets

Existing Media Files.psd or .ai
Fonts.otf or .ttf
Logos.png, .jpg, .psd or .ai
Images.png, .jpg, .psd or .tiff
Animationstoryboard, existing html5, or written concept
CopyApproved copy only
CTAApproved CTA only
Video Files.mov, .mp4
Video Length6, 15 or 30s