Enhanced OLV
Package
The Enhanced OLV Package features two video executions, a video shell and a video overlay. These formats are ideal for optimizing video assets for brand awareness initiatives and encouraging brand engagement while keeping core messaging and CTA always in-view.
OLV Overlay
OLV Wrap
Best Practices
Video
Videos with a length of 6 or 15s typically see a higher completion rate, but the unit can hold up to 30s of video content.
Copy
We suggest using as little text as possible to allow your branding and imagery to shine. Keep copy as close to the following suggestions:
- Headline (100 characters)
- Additional copy (100 characters)
If you would like to include more text than suggested, consider animating to break up the content and allow the user to process smaller pieces of information, always ending with the CTA.
CTA
We recommend a CTA with no more than 20 characters and to keep the CTA visible at all times so the user is encouraged to click through.
Design Specs
| Video Overlay | |
| Retina Dimensions – Top Overlay | 1920×240 |
| Retina Dimensions – Side Overlay | 240×1080 |
| Video Aspect Ratio | 16:9 |
| Video Wrap | |
| Video Aspect Ratio | 16:9 |
| Retina Dimensions – Full Canvas | 1920×1080 |
Design Assets
| Existing Media Files | .psd or .ai |
| Fonts | .otf or .ttf |
| Logos | .png, .jpg, .psd or .ai |
| Images | .png, .jpg, .psd or .tiff |
| Animation | storyboard, existing html5, or written concept |
| Copy | Approved copy only |
| CTA | Approved CTA only |
| Video Files | .mov, .mp4 |
| Video Length | 6, 15 or 30s |