Awareness
Package
The MiQ Awareness Package features three formats built for cross-device brand awareness execution.
Interscroller
Billboard
Interstitial
Best Practices
Copy
We suggest using as little text as possible to allow your branding and imagery to shine. Keep copy as close to the following suggestions:
- Headline (100 characters)
- Additional copy (100 characters)
If you would like to include more text than suggested, consider animating to break up the content and allow the user to process smaller pieces of information, always ending with the CTA.
CTA
We recommend a CTA with no more than 20 characters and to keep the CTA visible at all times so the user is encouraged to click through.
Resizing
Our creative team can resize an existing 728×90 standard banner PSD into a Billboard and an existing 300×600 standard banner PSD into an Interscroller & Interstitial.
Design Specs
| Billboard | |
| Retina Dimensions | 1940×500 |
| Interscroller | |
| Retina Dimensions | 750×1500 |
| Safe Area | 750×1455 |
| Interstitial | |
| Retina Dimensions | 750×1500 |
Design Assets
| Existing Media Files | .psd or .ai |
| Fonts | .otf or .ttf |
| Logos | .png, .jpg, .psd or .ai |
| Images | .png, .jpg, .psd or .tiff |
| Animation | storyboard, existing html5, or written concept |
| Copy | Approved copy only |
| CTA | Approved CTA only |