Engage
Desktop
The Engage unit is built for engagement, with user-controlled expansion and a large canvas size for desktop. This format is great for a microsite execution or interactive content.
Best Practices
Messaging Structure
We suggest messaging that leads the user to click on the pre-expanded standard banner, teasing the user to more messaging in the expanded state. This can also come across in the CTAs with a “Click to Expand” CTA on the pre-expanded state and a “Learn More/Shop Now/Etc” CTA on the expanded state.
In the expanded state, use the canvas to feature multiple interactive capabilities, including carousels, photo galleries and video players.
Video
Videos with a length of 6 or 15s typically see a higher completion rate, but the unit can hold up to 30s of video content.
Copy
We suggest using as little text as possible to allow your branding and imagery to shine. Keep copy as close to the following suggestions:
- Headline (100 characters)
- Additional copy (100 characters)
If you would like to include more text than suggested, consider animating to break up the content and allow the user to process smaller pieces of information, always ending with the CTA.
CTA
We recommend a CTA with no more than 20 characters and to keep the CTA visible at all times so the user is encouraged to click through.
CTA on the expanded state should be “Learn More/Shop Now/Etc”
Resizing
For the pre-expanded state, we can accept HTML5 files but we cannot edit provided HTML5 files. If these are to be edited we need the PSD files.
We can also design these from scratch using provided assets.
Design Specs
| Pre-Expanded Retina Dimensions | 1940×500, 600×1200, 600×500, 1456×180 |
| Expanded Retina Dimensions | 1920×1200 |
| Expanded Retina Safe Area | 1920×1200 |
Design Assets
| Existing Media Files | .psd or .ai |
| Fonts | .otf or .ttf |
| Logos | .png, .jpg, .psd or .ai |
| Images | .png, .jpg, .psd or .tiff |
| Animation | Storyboard, existing html5, or written concept |
| Pre-Expanded Copy | Approved copy only |
| Pre-Expanded CTA | Approved CTA only |
| Expanded Copy | Approved copy only |
| Expanded CTA | Approved CTA only |
| Video Files | .mov, .mp4 |
| Video Length | 6, 15 or 30s |