Billboard
Video
This is a large horizontal ad format with in-banner video that delivers across Desktop and is best used for branding and awareness objectives.
Best Practices
Video
Videos with a length of 6s or 15s typically see a higher completion rate, but the unit can hold up to 30s of video content.
Videos must be click to play and begin as muted with the option to unmute.
Copy
We suggest using as little text as possible to allow your branding and imagery to shine. Keep copy as close to the following suggestions:
- Headline (100 characters)
- Additional copy (100 characters)
If you would like to include more text than suggested, consider animating to break up the content and allow the user to process smaller pieces of information, always ending with the CTA.
CTA
We recommend a CTA with no more than 20 characters and to keep the CTA visible at all times so the user is encouraged to click through.
Resizing
Our creative team can resize an existing 728×90 standard banner PSD into a Billboard.
Design Specs
| Retina Dimensions | 1940×500 |
| Safe Area | 1940×500 |
| Video Aspect Ratio | 16:9 |
Design Assets
| Existing Media Files | .psd or .ai |
| Fonts | .otf or .ttf |
| Logos | .png, .jpg, .psd or .ai |
| Images | .png, .jpg, .psd or .tiff |
| Animation | storyboard, existing html5, or written concept |
| Copy | Approved copy only |
| CTA | Approved CTA only |
| Video Files | .mov, .mp4 |
| Video Length | 6, 15, or 30s |