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Overlay
Video Overlay units are a great way to encourage users to click-through from the video for more content. This unit drives CTR while also encouraging video views.
Best Practices
Overlay Position
All information like text, logo and CTA lives in either a side or top overlay. This will allow the key information to always be in view, while not distracting from the video.
Copy
We suggest using as little text as possible to allow your branding and imagery to shine. Keep copy as close to the following suggestions:
- Headline (100 characters)
- Additional copy (100 characters)
If you would like to include more text than suggested, consider animating to break up the content and allow the user to process smaller pieces of information, always ending with the CTA.
CTA
We recommend a CTA with no more than 20 characters and to keep the CTA visible at all times so the user is encouraged to click through.
Design Specs
| Retina Dimensions – Top Overlay | 1920×240 |
| Retina Dimensions – Side Overlay | 240×1080 |
| Video Aspect Ratio | 16:9 |
Design Assets
| Existing Media Files | .psd or .ai |
| Fonts | .otf or .ttf |
| Logos | .png, .jpg, .psd or .ai |
| Images | .png, .jpg, .psd or .tiff |
| Animation | Storyboard, existing html5, or written concept |
| Copy | Approved copy only |
| CTA | Approved CTA only |
| Video File | .mov or .mp4 |
| Video Length | 6, 15 or 30s |