Interactive OLV
Takeover
Interactive video units pair engaging user experiences with lean-forward content to generate lasting and memorable impressions, while also generating brand awareness and engagements.
Best Practices
Use-cases
Interactive video is often used for videos with key moments that information could be expanded over. Expanded information is often a product description or other piece of information specific to the hotspot.
Interactive Video is also a great way to host multiple videos in a single high impact video unit and allow the user to choose the content they want to interact with.
Copy & Content
We suggest keeping important information like text, logo and CTA in a side, top or bottom overlay. This will allow the key information to always be in view, while not distracting from the video.
Any design elements that appear outside of the overlay space on the video should be timed specifically and distinguishable from the video.
Design Specs
| Retina Dimensions – Top Overlay | 1920×240 |
| Retina Dimensions – Side Overlay | 240×1080 |
| Retina Dimensions – Bottom Overlay | 1920×240 |
| Retina Dimensions – Full Canvas | 1920×1080 |
Design Assets
| Existing Media Files | .psd or .ai |
| Fonts | .otf or .ttf |
| Logos | .png, .jpg, .psd or .ai |
| Images | .png, .jpg, .psd or .tiff |
| Animation | Storyboard, existing html5, or written concept |
| Interaction Direction | Storyboard, existing html5, or written concept |
| Copy | Approved copy only |
| CTA | Approved CTA only |
| Video Files | .mov or .mp4 |
| Initial Video Length | 6, 15 or 30s |
| Additional Video Lengths | Unlimited |