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Best Practices
Shell Position
We suggest utilizing the bottom and right side canvases for important information like text, logo and imagery. This will allow the key information to always be in view, while not distracting from the video.
Copy
We suggest using as little text as possible to allow your branding and imagery to shine. Keep copy as close to the following suggestions:
- Headline (100 characters)
- Additional copy (100 characters)
If you would like to include more text than suggested, consider animating to break up the content and allow the user to process smaller pieces of information, always ending with the CTA.
Design Specs
| Video Aspect Ratio | 16:9 |
| Retina Dimensions – Full Canvas | 1920×1080 |
Design Assets
| Existing Media Files | .psd or .ai |
| Fonts | .otf or .ttf |
| Logos | .png, .jpg, .psd or .ai |
| Images | .png, .jpg, .psd or .tiff |
| Animation | Storyboard, existing html5, or written concept |
| Copy | Approved copy only |
| CTA | Approved CTA only |
| Video File | .mov or .mp4 |
| Video Length | 6, 15 or 30s |